Kitchen with green painted cabinets

Colors to Boost Your Home's Value

Whether you're getting ready to list your home or contemplating doing so soon, you want it to sell for the highest possible price. Aside from the fixed elements, such as square footage and interior layout, the colors in your home can significantly affect the amount buyers are willing to pay. The paint pros at Red Star Paint & Decorating Center can help you choose colors to boost your home's value.

Factors That Affect Color Popularity

  • Influencers: Certain individuals and brand names have more clout than others when determining which colors are "in" for a particular year. 
  • Market Use: The colors the housing industry uses for interior design magazine spreads and real estate ads will quickly dominate the color field.
  • Color Psychology: Every color affects a person's mood, but some colors are inherently more soothing than others, and using delicate shades will increase your home's value.

Colors For Specific Spaces

In general, shades of greige are the most inviting and help potential buyers picture themselves living in the home. However, using particular colors in individual rooms can also impact the sale price of a home.

  • Kitchen: Shades of light blue and blue-gray are the most popular in kitchens and can bring nearly $2,000 more than the anticipated sale amount. Conversely, shades of yellow, from straw to sunflower, deter buyers.
  • Bedrooms: Along with kitchens and bathrooms, bedrooms are among the most influential areas when selling a home. Once again, light blue and pale gray shades are popular because they make the room feel larger. We love pink bedrooms for children, but when selling your home, avoid shades of pink in all bedrooms, especially the primary one.
  • Bathrooms: Fun yet subtle shades of blue, like periwinkle, bolster the value of your home the most, sometimes by over $5,000. Don't forget the cabinets when deciding on colors for bathrooms. Use a color a couple of shades darker than the walls for a sophisticated look. Avoid off-white at all costs, as it can give the room a dull, generic appearance. 
  • Living Room: It's essential to have a living room inviting people to kick back and relax, and beige is ideal. You may be surprised to learn that pastel blue and light gray are among the most unpopular choices for this room. That's because living rooms are a middle ground between the busy vibe of a kitchen and the sleepy aesthetic of bedrooms.
  • Exterior Areas: Your home's exterior helps set the tone for how people will feel before they explore the interior. Shades of greige are exceptional for exteriors, while darker shades like taupe or chocolate brown significantly decrease the value. Believe it or not, painting your front door black or navy blue can fetch $6,000 more than your asking price. These colors are seen as solid and stable, which buyers want from a front door on their new home.

Choosing Colors for Your Home

If you don't want to repaint your entire home before putting it on the market, we suggest focusing on "the key 3" - the kitchen, bathroom, and primary bedroom. Bathrooms and kitchens are more challenging to repaint than other rooms, and a buyer doesn't want the burden of painting their bedroom as soon as they move in.

Contact Us

Red Star Paint & Decorating has been the area's premier Benjamin Moore retailer for nearly three decades. We're proud to be family-owned and operated, and our commitment to quality products and customer service has earned us a "Best of Essex" award.

Stop by to see us at 420 Bloomfield Ave in Montclair, NJ, or send us a message. Red Star Paint & Decorating is happy to serve Montclair, Glen Ridge, Livingston, Bloomfield, NJ, and the surrounding areas.

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